Middle East: How homegrown travel brands are diversifying distribution?

April 22, 2019
Phocuswire analyses the travel brands of Middle East and speaks to founder and CEO Bader Al-Bader, Rehlat. 
Mr. Bader conveys,”Founded in 2016, Rehlat has quickly become one of the prominent players in the region with 200 employees working in offices across Kuwait, UAE, Saudi Arabia, India and Egypt.” He further adds,“We try to customize it to each country,” 
Rehlat differentiating itself by adding features that demonstrate its deep understanding of local culture. “For example, for Middle Easterners, even people from India, when they go visit hotels in Europe they would look for a bidet. We don’t care anymore about Wi-Fi - we can get that on our phone - we care, does it have a bidet?” Al-Bader says. “So we introduced a filter where you can see which hotels have bidets and pick based on that. That’s gained traction with customers. It’s very low tech - just tagging hotels - but that’s what customers are looking for.”


Opinion: Why Middle East online travel bookings are booming?

Arabian Business
July 24, 2018

Amanpreet Singh, the Chief Operating Officer of Rehlat shares his views on how the Middle East online travel ecosystem is getting busy, with new operators sprouting up each year & answers the question that lingers: how to do you stay ahead in a busy market?

He further confirms that flights or hotels are not the only thing that travellers are looking for. Most of the travellers expect the following services too for a hassle free trip for them and their family, like holiday packages, cab facilities, destination information, travel inspirations, & much more.

He further confirms, “Rehlat has already started travel inspirations blog where users can read and learn about new destinations and cultures; we have seen a tremendous uptick in user engagement and response for this new channel.”


Mobile App

Rehlat – The Emerging Player that has changed the Path of Middle East’s Travel Industry

CNBC Middle East
October 26, 2017

Localization was the key to where Rehlat is positioned today. The company has taken care of minute details like making the website available in both English and Arabic to keeping a customer service department who can talk to customers in their language, be it English, Arabic, or Hindi.

Rehlat has seen immense traction not just because there was demand in the market but also because of its speed of execution, research & development on new product ideas and quality of customer support.

Amanpreet Singh, COO, Rehlat believes that “the key to success lies in execution and taking decisions at lighting fast speed. By the time your competition thinks about his next action, you should have already launched the product to test the waters by checking the concept of minimum delight able product. If the data says customer adoption is there, you should quickly build on top of it and launch the full version.

About Rehlat

Rehlat is a brand that believes in a world without borders. Rehlat was started by creating the simplest, most seamless travel planning and management experience in the Middle East; and we are on a quest to continue removing barriers to travel, here at home and abroad. With head office in Kuwait, we are steadily gaining a strong foothold in UAE, Saudi Arabia, Bahrain, Oman, and Egypt.

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Apple Pay Launched

Rehlat is now accepting Apple Pay. Use Apple Pay on your iPhone and iPad to pay within the Rehlat iOS app.

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eWallet (Karam) Launched

Middle East’s first loyalty programme – Karam – which is like a eWallet is introduced.

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App Live on iOS

Available in both English & Arabic

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App Live on Android

Available in both English & Arabic

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Alliance with On-Cost

Valid on purchase at Hawally, Fahaheel, and Sulabiya Branches.

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Hotel booking is available

Available on all four domains in English & Arabic

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Rehlat.com.eg live

Available in English & Arabic

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Rehlat.ae is live

Available in English & Arabic

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